Through the years, the ice cream line has become rich and branched out different variants. Purefoods acquired it in and increased its production capacity without having neglected the improvement of its quality.
Common in all competitors is their aim to expand and develop their distribution systems to make their products more accessible. Customer Service Objectives People associate ice cream stores with a good time and self-indulgence.
Short-term sales objectives might involve wanting to achieve a certain amount of revenue in the peak sales season long-term sales objectives may involve the annual sales. Currently, magnolia is the preferred choice of many five star hotels, fine dining restaurants, sports and country clubs and food chains.
If you want to attract the after-work crowd, have a happy-hour discount in the evening so that customers leaving work pop into your ice cream store to try out your flavors.
Its key promotion strategies such as various tie-ups and advertisements have established household brand recall, although the nature of the ice cream market is largely based on flavor and not on brand.
It repositioned itself in the market in to improve local competitiveness. Also, as part of their expansion, promotion, and development, Selecta has launched their very own caf which is now known locally and internationally catering A, and Upper and Lower B markets.
Related Interests. Product Positioning Selectas products are considered to be giants if not leaders in the ice cream industry.