Objectives of selecta ice cream

How to market ice cream

The ice cream industry caters to a flavor-conscious market. There are many ways you can set objectives for your customer service. These products became the foundation of the family's Selecta business, which later included the Selecta restaurants and bakery. Its ice cream would continue to be made from carabao milk and packaged in gold colored tin containers, reminiscent of the original Arce era Selecta. It is also determined to enhance its advertising campaigns and be very active in the communication field. Selecta attributed its success to its management focus on upgrading product quality, providing logistics support, and giving proper marketing for the product to maximize its potential. Its key promotion strategies such as various tie-ups and advertisements have established household brand recall, although the nature of the ice cream market is largely based on flavour and not on brand. Also, as part of their expansion, promotion, and development, Selecta has launched their very own caf which is now known locally and internationally catering A, and Upper and Lower B markets. It introduced the Flavor of the Month series that provided a huge variety of ice cream flavours to the consumer, with projected volumes of FoM ice cream sold reaching over 28 million gallons. Currently, magnolia is the preferred choice of many five star hotels, fine dining restaurants, sports and country clubs and food chains.

Through the years, the ice cream line has become rich and branched out different variants. Purefoods acquired it in and increased its production capacity without having neglected the improvement of its quality.

Common in all competitors is their aim to expand and develop their distribution systems to make their products more accessible. Customer Service Objectives People associate ice cream stores with a good time and self-indulgence.

Short-term sales objectives might involve wanting to achieve a certain amount of revenue in the peak sales season long-term sales objectives may involve the annual sales. Currently, magnolia is the preferred choice of many five star hotels, fine dining restaurants, sports and country clubs and food chains.

If you want to attract the after-work crowd, have a happy-hour discount in the evening so that customers leaving work pop into your ice cream store to try out your flavors.

ice cream shop financial plan

Its key promotion strategies such as various tie-ups and advertisements have established household brand recall, although the nature of the ice cream market is largely based on flavor and not on brand.

It repositioned itself in the market in to improve local competitiveness. Also, as part of their expansion, promotion, and development, Selecta has launched their very own caf which is now known locally and internationally catering A, and Upper and Lower B markets.

Related Interests. Product Positioning Selectas products are considered to be giants if not leaders in the ice cream industry.

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Ice cream businuss plan