Nike best cost provider strategy

Initially, the Nike brand was on athletic shoes only.

strategic alternatives for nike

Management of Accounts Receivable - Weakness Nike does permit sales in cash, cash equivalents and on credit. This proves to be a strength in that this method of research is less costly than basic research, and less risky due to the short-term nature.

This strategy involves developing new businesses to achieve growth. Our profit margin of 5. While, US chiefly focuses on product innovation and has formed a distinct brand image, it is facing stiff competition from the market rulers like Nike and Adidas.

The current ratio, while not a major strength, shows that Nike is inline with the industry concerning ease of converting assets to cash to cover short-term obligations. Despite the fact that in the past we may have overlooked the mid- to lower-price-point products, presenting another weakness with room for improvement, we are dedicating our time and money to better develop our competitive position at all price points to build strengths at each of these levels.

Glazer, R.

Nike corporate level strategy

The idea was to make a T-shirt which was far more suitable to the use of athletes than the existing sportswear. Though our facilities comply with local labor standards, generally, they have not met U. This generic competitive strategy helped the company regain its competitiveness, especially against Adidas. Varadarajan, P. Despite the fact that in the past we may have overlooked the mid- to lower-price-point products, presenting another weakness with room for improvement, we are dedicating our time and money to better develop our competitive position at all price points to build strengths at each of these levels. As a result, we have had to exit two manufacturing operations at our Bauer Nike subsidiary. However, our highly liquid position gives us the ability to increase debt financing should we need or desire additional capital for company operations, research and development, or other changes as top management sees fit. Because of such research, we have decided to revamp our apparel division, an area in which we can still greatly improve. Our collection period calculates to Initially, the Nike brand was on athletic shoes only.

In the past few years, it has aggressively focused on expanding its international presence. We want to make summaries of their findings public; Adopting U.

Products - Weakness Nike has had much success as a result of collaborating with other companies within the sports and fitness industry.

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Strategic Analysis of Nike, Inc