Coca cola environmental factors paper

Lancaster and P.

etop analysis of coca cola

Both Coca-Cola and Pepsi are the predominant carbonated beverages and committed heavily to sponsoring outdoor events and activities. Its portfolio of more than beverages tries to cover all these varied customers global needs The Coca-Cola Company, Brands, These are such reasons every business must observe any applicable changes, which can occur within the environment and invent from existing policies to adjust toward variations.

They will think and act locally. Cokes wide range of products tries to cover the needs of every market that act.

With in the paper include: The Coca-Cola Company is a beverage manufacturer. But if price is low it will have as a same impact as in case of highso market should be analyses to decide about price plan that where this product is going to be launch and who will be its main consumers.

pestle analysis of coca cola 2018

Having competitive advantage also allows coca cola to get bigger and bigger through increasing sales or market shares. Demographical is study of human populations in terms of size, density, action, age, sex, race, and occupation.

Coca-Cola which is a B2C company, is directly related to the customer, so social changes are the most important factors to consider.

Business environment of coca cola company

The functions of management include: planning, organizing, leading, and controlling. Coca-Cola are the biggest drink manufacturer in the world and because of its soaring popularity it is the most popular beverage in the world. Waste water treatment facilities 24 P a g e VI. Governmental changes may damage consumer confidence and reduce his purchases. Coca-Cola has introduced lot of different flavors and sizes as described earlier, but also several brands such as Sprite, Lift, Fauna and Diet Coke that enhance the product line length, making full use of the market to maximize profitability and growth. Product labeling and other requirements in Beverages - Soft Drinks Economic Factors that Impact The Coca-Cola Company The Macro environment factors such as — inflation rate, savings rate, interest rate, foreign exchange rate and economic cycle determine the aggregate demand and aggregate investment in an economy. Pricing strategy is the last area of the marketing mix.

Growing beverages consumption in emerging markets. They seek to provide leadership in three different areas, these are as follows: IX.

Internal and external environment of coca cola company

Ban on purchasing CFC emitting refrigerating equipment V. Competitive product and pricing policy pressures, ability to maintain or earn share of sales in worldwide market compared to rivals. Undiversified product portfolio. Legal aspect focuses on the effect of the national and world legislation. The same positioning with the Latin America Coca-cola has in many countries all over the world promoting the message for good time and enjoyment. Compliance with all regulatory environmental requirements VII. Amirul Islam Lisan MD. The company has been operating successfully for over a century as it has carefully analyze the internal and the external business environment, in order to follow the most suitable marketing strategies that will asses effectively the external threats and opportunities. The conclusion of this report emphasizes that the company needs to reduce its dependence on carbonated beverage and diversify its product portfolio into the noncarbonated sector to remain competitive.

Coca-Cola used marketing tactics led the product to its dominance of.

Rated 7/10 based on 46 review
Download
External Environment Analysis: Coca Cola Company Research Paper