Citigroup swot analysis
The concept of corporate strategy, 2nd edition.
Journal of Strategy and Management, 3 3 China is already well known for the level of Red Tape. Exploring SWOT analysis — where are we now?
Citigroup swot analysis 2018
Opening up of new markets because of government agreement — the adoption of new technology standard and government free trade agreement has provided Citigroup Inc. However, reducing loss reserves leaves less cushion to deal with the possibility of a double dip. Interest rate: Lower interest rates than compared to previous years provides an opportunity for Citigroup to undergo expansion projects that are financed with loans at a cheaper interest rate. It also leads to reduced innovation. Low amounts of spending on research and development as compared to the competition. This brand portfolio can be extremely useful if the organization wants to expand into new product categories. Government is offering subsidies on these. Chandler, Strategy and Structure Cambridge, Mass. It involves the Weaknesses-Opportunities strategies that involve converting weaknesses to strengths by using opportunities. Skilled Labor force: Citigroup has invested extensively in the training of its employees that has resulted in it employing a large number of skilled and motivated employees. It provided an evaluation window but not an implementation plan based on strategic competitiveness of Citi SWOT is a static assessment - analysis of status quo with few prospective changes. It has a skilled labour force that is highly qualified, innovative and diversified. Highly successful at Go To Market strategies for its products.
It also faces cash flow problems. Rising raw material can pose a threat to the Citi profitability.
Citibank unique selling proposition
There are certain interrelationships between the internal and external factors that the SWOT Matrix overlooks. Threats: The easy money policy at the Fed will change at some point. The matrix is only a starting point for a discussion on how proposed strategies could be implemented. Strong Brand Portfolio — Over the years Citi has invested in building a strong brand portfolio. For example changing environmental regulations can be both a threat to company it can also be an opportunity in a sense that it will enable the company to be on a level playing field or at advantage to competitors if it able to develop the products faster than the competitors. Still, there are major opportunities awaiting Citibank in the Asian markets and across key emerging economies. The government has also announced a subsidy on the sale of environmentally friendly goods in this sector. Regulations have loosened in recent years making it easier for businesses to carry out their operations. This financial institution has strong brand name and it is providing quality services. The company has low levels of current assets compared to current liabilities, and this can create liquidity problems for it in operations. It is operating the core and non-core categories to carry out financial activities. This brand portfolio can be extremely useful if the organization wants to expand into new product categories. Weakness of Citigroup Inc. It has partnered several retail brands and is working to build more partnerships. Secondly the supply of new products is not regular thus leading to high and low swings in the sales number over period of time.
Competition — Competition is another important risk factor for Citibank. The company manages the retail banking operations, which they maintain in over countries.
Organization structure is only compatible with present business model thus limiting expansion in adjacent product segments.
based on 15 review