AMUL plant is indigenously worked out with facilitation of various production processes and production of multi products under one plant. In the factory was expanded to manufacture sweetened condensed milk. Amul ghee being in foreign market from years, records close to tons per annum.
A promotional plan can have a wide range of objectives, including: sales increase, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image. Sardar Vallabhbhai Patel, an eminent Indian freedom fighter encouraged the dairy farmers from the Kaira district in Gujarat to form a cooperative to counter the 'exploitatively' low prices offered for their milk by the monopoly milk Supplier of the area, Polson's Dairy.
W a view to increase the volume and facilitate trade Amul is planning ith to set warchouse this year, either at JAFZA or in Dubai city.
The company had a virtual stranglehold on the farmers, deciding the prices both of the procured as well as the sold milk.
There is a vast market for the export of traditional milk products such as ghee, paneer, shrikhand, rasagulas and other ethnic sweets to the large number of Indians scattered all over the world. Amulexperts assist them in building promotional web pages. Over the decades AMUL has successfully countered several challenges that have come its way with innovative responses and continuous improvement, which have enabled it to remain stable and even convert some of these challenges into opportunities.